Tuesday, March 4, 2008

Andy Rutledge - Quiet Structure




This article caused quite a stir in the web design community when it published eight months ago. The redesign of CNN.com is considered one of the most successful reworkings of a major site in the last five years. Check out what Mr. Rutledge has to say about the idea of "quite structure" and judge for yourself.

From AndyRutledge.com:

"One of the basic, overriding elements featured in CNN’s new website design and layout is something I like to call quiet structure. Quiet structure is achieved when you de–emphasize the structural elements; the containing boxes, structural lines, bullets, structural color elements, etc… and bring a rhythmical consistency to the layout. The result is that the content becomes more conspicuous and the overall clarity of presentation is greatly enhanced."

http://www.andyrutledge.com/quiet-structure.php

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